Marcom Mode

Creating a Purpose-Driven Brand: A B2B CMO's Guide For Aligning Marketing With The Company’s Purpose
In this episode of Marcom Mode, host Kristin Jones interviews Sandy Skees, Executive Vice President at Porter Novelli, about building purpose-driven brands and implementing sustainable marketing strategies. As a global leader in purpose and impact practices, Sandy shares invaluable insights on:
Defining and operationalizing a company's purpose
Aligning corporate goals with environmental and social impact
Overcoming challenges in building purposeful brands
Measuring the success of purpose-driven initiatives
Implementing ESG (Environmental, Social, Governance) practices in marketing
Sandy discusses real-world examples of successful purpose-driven campaigns and offers practical advice for B2B marketers looking to integrate sustainability into their strategies. She emphasizes the importance of authenticity in purpose-driven marketing and provides guidance on avoiding "greenwashing" pitfalls.
Whether you're a marketing executive aiming to lead your organization towards more sustainable practices or a B2B marketer looking to align your brand with a greater purpose, this conversation offers actionable insights and fresh perspectives. 
Learn how to build a purposeful brand that resonates with stakeholders, drives employee engagement and contributes to long-term business success.
Subscribe to Marcom Mode and tune in to this enlightening discussion.
#PurposefulBranding #SustainableMarketing #CorporatePurpose #B2BMarketing #MarketingLeadership #BrandPurpose #ESGMarketing

B2B Storytelling: Creating Compelling Narratives to Communicate Innovative Technologies
In this episode of Marcom Mode, host Kristin Jones sits down with Susan Lindner, Founder and CEO of Innovation Storytellers, to explore the art and science of B2B storytelling.
Susan shares her expertise on how marketing and corporate communications leaders can leverage storytelling techniques to communicate innovative technologies, engage stakeholders and drive change. As a veteran consultant who has worked with Fortune 500 companies and startups alike, Susan offers proven strategies and insights on:
Crafting compelling innovation stories that resonate with diverse audiences
Aligning storytelling with business priorities and organizational goals
Overcoming common challenges in communicating change and innovation
Implementing storytelling best practices to build buy-in and support
Measuring the impact of storytelling on stakeholder engagement and business outcomes
Developing leadership communication skills to inspire and motivate teams
Whether you're a CMO looking to drive organizational change, a marketing or corporate comms leader aiming to communicate complex innovations, or a business leader seeking to improve your storytelling skills, this conversation provides actionable advice to enhance your communication impact.
Don't miss this opportunity to learn from a master storyteller and innovation communication expert. Subscribe to Marcom Mode and tune in to this insightful discussion.
LinkedIn/X Hashtags:
#B2BMarketing #CorporateInnovation #ChangeManagement #LeadershipCommunication #StrategicStorytelling #B2Bstorytelling #B2Bnarratives

How to Become a B2B Tech Marketing Executive: Essential Skills & Career Advice with Sarah Lambert
In this episode of Marcom Mode, host Kristin Jones sits down with Sarah Lambert, an experienced B2B tech marketing leader, to discuss how marketers can take control of their careers and advance to leadership roles. With a strong background in product marketing for companies like Oracle and Buckzy, Sarah shares her journey and offers valuable advice on:
Identifying the right career path based on your skills and interests 
Developing essential skills for B2B marketing directors and executives 
Transitioning from individual contributor to team leader and enabler 
Collaborating effectively with cross-functional teams to drive results 
Building and leading high-performing B2B marketing teams 
Leveraging important marketing metrics and KPIs at different levels 
Cultivating crucial soft skills for marketing leadership success 
Communicating with impact and inspiring action across the organization
And much more
Whether you're a B2B marketer looking to move up from a Director to a VP or CMO role, or an executive striving to lead your team through the challenges of efficient growth in today's economy, this conversation is packed with actionable insights and strategies to help you succeed.
Don't miss this opportunity to learn from a seasoned B2B marketing leader with a passion for product marketing and a talent for building strong teams. Subscribe to Marcom Mode and catch this engaging discussion with Sarah Lambert, filled with advice and inspiration for advancing your marketing career in the B2B tech space.
#B2BMarketing #MarketingCareerAdvice #MarketingLeadershipSkills #B2BMarketingExecutive #MarketingTeamBuilding #CrossFunctionalCollaboration #MarketingMetrics #SoftSkillsForMarketers

Scaling Health Tech Marketing: A CMO's Playbook for Driving Efficient Growth
In this episode of Marcom Mode, host Kristin Jones talks with Alan Tam, a seasoned CMO in the health tech industry, about how marketing leaders can drive efficient growth for startups and scaleups. Alan shares his experience and insights from his roles as CMO at Reveleer and marketing leader for Actium Health and Luma Health.
As a veteran executive who has built and led high-performing teams at growth-oriented B2B health tech companies, Alan offers his proven strategies and advice on:
Aligning marketing and sales to achieve revenue goals
Measuring B2B marketing success and making data-driven decisions
Efficiently scaling the marketing function and team as a company grows
Implementing B2B marketing best practices to build a healthy pipeline
Leveraging data, measurement, and experimentation to maximize impact
Deciding what to keep in-house vs. outsource for optimal results
And much more
Whether you're a Senior Marketing Director looking to step up into a VP or CMO role, or an executive aiming to lead your marketing organization through the challenges of today's "do more with less" environment, this conversation will provide you with actionable strategies and fresh perspectives to advance your career and increase your impact in the health tech marketing space.
Don't miss this opportunity to learn from a strategic, data-driven marketing leader with a track record of driving efficient growth. Subscribe to Marcom Mode and catch this insightful discussion with Alan Tam, packed with valuable advice for B2B marketers in the health tech industry.
#MarketingLeadership #HealthTechMarketing #CMOInsights #B2BMarketingStrategy #GrowthMarketing #EfficientGrowth #DataDrivenMarketing #DemandGeneration #EfficiencyInMarketing #MarcomMode #B2Bmarketing